burgerme: Premium Burgers Meet Premium Delivery
Since its founding in 2010, burgerme has grown into a leading quick-service brand in Germany with over 130 stores. Its concept: high-quality burgers, combined with a professional delivery service. In the rapidly growing delivery segment, efficiency and speed are key.
But delivering hot, fresh burgers within a short time frame requires more than just a powerful kitchen – it demands precise workforce planning. Until recently, burgerme relied on a manual scheduling approach – one that became increasingly time-consuming and error-prone.
The Challenge: Smart Scheduling for On-Time Delivery
With 80% of sales coming from delivery, burgerme’s success heavily depends on efficient workforce scheduling. Any delay means unhappy customers, while overstaffing leads to unnecessary labor costs.
“Our customers expect their burgers fresh and hot – ideally within 25 minutes. If our team isn’t scheduled properly, we either see long wait times or wasted hours that cost money.”
– Jens Hochhaus, CEO of burgerme
Until recently, burgerme used a self-built Excel tool for staff planning. But this method came with several challenges:
- Time-consuming: Manually creating schedules used up valuable resources
- Inflexible: Spontaneous changes or call-outs were hard to manage
- Error-prone: Planning mistakes led to inefficiencies and staffing gaps
The Solution: Automated Scheduling with Nesto
With the introduction of Nesto, an AI-powered workforce scheduling tool, burgerme was able to overcome these obstacles. Nesto optimizes shift times based on actual delivery orders and delivery routes.
“A delivery is a delivery – whether the order value is 10 or 100 euros. Nesto helps us manage our workforce with a clear focus on efficiency.”
– Jens Hochhaus
One of Nesto’s major advantages: its speed and adaptability.
“When we started, the system wasn’t specifically tailored to delivery. But the Nesto team reacted incredibly fast and added the needed functionality in no time – a clear sign of how flexible and innovative the system is.”
The Results: Streamlined Processes, Happy Customers, Lower Costs
Switching to Nesto brought measurable improvements for burgerme:
- Faster delivery times – More orders are now delivered within the 30-minute goal
- Lower labor costs – Smarter scheduling eliminates unnecessary hours
- Increased productivity – Staff work more efficiently with less idle time
A practical example:
“Our store managers can adjust shifts to save labor costs during lunch hours while deploying more drivers during evening peaks.”
– Jens Hochhaus
Flexibility for Franchise Partners – Use Nesto Your Way
A major strength of Nesto is its customizability. burgerme’s franchise partners can decide how deeply they want to integrate the tool:
- Full automation for completely AI-driven scheduling
- Partial use with manual adjustments based on Nesto’s suggestions
“Some partners use every feature, while others only want basic optimization – but everyone benefits.”
– Jens Hochhaus
Conclusion: More Efficiency, Better Economics, Happier Customers
Switching to Nesto has made burgerme not only more efficient, but also more profitable.
“If we increase productivity just slightly – from 46 to 47.5 – we save around 1% in labor costs. With €80,000 in monthly revenue, that’s a saving of €800 per month – a real win.”
Final takeaway:
“Nesto hasn’t just revolutionized our staff scheduling – it’s proven to be a reliable partner. Their fast response to our needs showed us that choosing Nesto was absolutely the right call.”